How To Create A YouTube Channel To Grow Your Brand And Make Money Online

It may seem harder to learn how to create a YouTube channel than to start with other social media platforms. But that is not the case.

How to create a new YouTube channel in 5 easy steps

Making a wealthy YouTube channel starts with creating a YouTube channel. Here's how to create one.

Step 1: Create a Google Account

If you use Gmail, Google Maps, or Google Play, and you already have a Google Account ... so skip to the next step.

If you are starting over, go here to sign up for a new Google Account.

The name and email address will not be publicly linked to your product, so do not worry about keeping that in the message. This is your YouTube entrance key.

Step 2: Create a YouTube Account

With your Google Account, you are automatically set up with a personal YouTube account. But to use YouTube in your business, you will need to set up a Product Account.

Just go to your YouTube Account page, click Create Channel, and enter your product account name. You are logged in!

When you create a YouTube brand account, you can give more people access and customize the name and appearance to match your product.

Another good thing about brand accounts: it allows you to access YouTube Analytics completely, which provides useful insight into who is watching your videos and what popular content is. (Read more in our post on how YouTube is used for marketing.)

Step 3: Customize your YouTube channel

It's time to dump her and move on.

In your channel dashboard, click Customize Channel. Go through the three tabs - Layout, Brand, and Basic Information - to enter information that will help grow your channel to reach an audience.

When you fill in this information, use descriptive keywords that will help your account appear in the search.

Keywords can include your channel titles and description, your brand-related, questions that can answer your content, or featured products.

Under Creating a Brand, you will have the chance to upload your channel art and Logo to give your channel a unique look. Another, well, relevant to your overall brand and link to this YouTube account with other social media and web presence.

We have some examples of YouTube channel art here to get you started.

Step 4: Upload your first YouTube video

Well, this is fun. You're in love with being a YouTube content creator! I'm not crying, she's crying.

To add your first video to the world, press the Create button in the top right corner and follow the instructions.

Step 5: Make your YouTube channel available

As the old saying goes: If you have Good content on YouTube but no one sees it ... what’s the point?

To get views with subscribers, you will want to upgrade your channel and videos to get them. We have a complete guide to promoting your YouTube channel if you want to dive deeper. For now, here are 30 seconds:

Customize video titles

Use short, descriptive titles that include Google's keywords. Topics are the first things users notice, but they also help the search engine understand what your videos are about. 

So make sure all your articles are punchy and interesting, but also clear and include keywords.

Customize your YouTube description

It must be clear, concise, and concise here, too. Be sure to pre-load your keywords and add links to other playlists.

Another great trick you can use in video descriptions? Create a "table of contents" with timestamps to help viewers find what they want.

For specific tips, see our complete guide to writing a winning YouTube description.

Add tags (moderately)

we make sure to include or add only the tags that relate to your content. Be honest, and choose quality over quantity. The goal is to reach viewers who are interested in the same content as you.

Tags also help YouTube algorithms to understand what your content is about. Be sure to add a section or two to help the search engine put your videos in front of the right audience.

Promotion

send links to the other platforms and add to your YouTube channel in other public profiles, websites and also create a Facebook page, and email signatures to let your existing fans know you're starting a video empire.

Understand the algorithm

If you have not already done everything so, now is the time to get acquainted with the YouTube algorithm. This AI not only determines to search results but the sidebar recommendations of the most important "what's next", too.

9 Tips for Starting a YouTube Channel

1. Use eye-catching channel art and icons

Your channel art and icons are your boards, so create an image!

The active icon is clear and precise, and it works in line with the video title. But it also needs to shine.

Thumbnails are a way for viewers to determine what to look for when viewing search results. This means you do not need to talk about what your video is about. You need to stand out from the people.

And a lot of competition ... is noisy.

Evaluate what everyone else is doing, and try to deviate. For example, choose a different color palette, or use minimalist to fully accentuate the sea of ​​neon colors and Impact font.

Try out our channel art templates here.

2. Select the full channel icon

The channel icon is like the logo of your presence on YouTube. It should match your brand and match your channel banner.

When selecting an icon, follow the size of YouTube's recommended images to avoid any stretch. Preview your channel on multiple devices to check that everything looks good.

3. Create playlists

Editing and creating video playlists on YouTube is the best way to keep your viewer on your page.

YouTube Playlists not only organize your content related to one clean and organized list, they also play automatically. When one video is over, the next one starts… and so on. This reduces the chances of the viewer switching to another channel.

Financial adviser Max Mitchell, for example, adds all of his TFSA videos to a single playlist, so viewers can sit down and read about tax-free savings accounts for hours on end.

4. Create a channel trailer

When someone first sees your channel, a channel trailer is their way of looking at your content. You better make it count.

5. Create good content, consistently

This will sound very obvious, but we will say it anyway: Viewers want to watch great videos.

According to the Search Engine, successful YouTube videos have catchy introductions as well as beautiful branding, background and light music, and clear sound.

Bonus: Download a free 30-day program to grow your YouTube following a fast, daily workbook of challenges that will help you start growing your YouTube channel and track your success. Get real results after one month.

Get the free guide now!

A call to action is also important. Whether your goal is to drive your audience to your website, increase the number of your subscribers or spark a conversation in the comments, a proper CTA can help make that happen.

As with all social media content, no complete YouTube video formula is successful. Some brands thrive on smart, highly productive content, while others find themselves drawn to being raw, filtered, and authentic.

The Vanity Fair YouTube channel is inspiring. It goes beyond what you can read in magazine profiles and includes videos of actors sharing everything they do on the day or a fake detector test.

6. Understand your audience

It’s hard to create compelling content if you don’t know who you’re doing it for, so make sure you have a good knowledge of your audience before you go inside.

Who are they? What do they like? (Why didn't they call me ?!)

If you already have a few videos under your belt, see if you come in by logging into YouTube Analytics. The solid cold numbers will tell you how, how, and when your artwork makes an impact.

7. Experiment with YouTube advertising

If you do not get the access you want with good natural fashion content, it may be time to throw in a few bucks after an advertising campaign.

YouTube ads are available in four categories:

Skippable in-stream ads

Non-removable in-stream ads (including bumper ads)

Video-receiving ads (formerly known as display ads)

Non-video ads (i.e., overlay and banners)

For more information on YouTube ad formats and how they are used, see our detailed guide for YouTube advertising.

8. Ask viewers to subscribe

When someone subscribes to your channel (and hits that bell button), you get a warning when you post a new video in the world - so growing your subscribers is the best way to improve your live access.

There is a reason why "Don't Forget to subscribe" is a voluntary exit for YouTube users large and small.

Indeed, increasing the number of subscribers is easier said than done. For that reason, we have a complete guide on how to find more YouTube subscribers.

Once you have reached 1,000 subscribers and 4,000 viewing hours during the year, you will be able to sign up as a YouTube Partner and make money with your channel.